There Is No Such Thing as a Price Objection, Only a Value Objection

When someone says, "That's too expensive," they’re not rejecting the price. They’re rejecting the value they believe they’ll get in return.

Price objections are usually a smokescreen. The real issue is perceived value. If a product clearly solves a problem, delivers results, or feels meaningfully better than alternatives, people will find the money. They always do for the right experience.

So the goal isn’t to defend the price. It’s to build the story. What will this do for them? What does it save, solve, or elevate? Why is it different? What happens if they wait?

Don’t lower your price. Raise your value by making it obvious, undeniable, and specific.